Modern Copywriting: Writing copy that sells in 2018

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Modern Copywriting: Writing copy that sells in 2018, Learn how to strategically deliver words that get people to take action using the art and science of copywriting.

Created by Evan Kimbrell

What Will I Learn?

• What copywriting is and what you need to know to do it effectively
• How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice
• Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more
• Proven copywriting formulas that remove the guesswork from writing
• The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively
• How to write headlines that draw people in and get them moving down the rest of the page
• Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and much more

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