MBA in a Box: Business Lessons from a CEO

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MBA in a Box: Business Lessons from a CEO

A Complete MBA Training: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation

Created by 365 Careers

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What Will I Learn?

• Receive an 'MBA in a Box' certificate of completion
• Acquire the same business acumen as MBA graduates
• Start a company from scratch
• Understand how a business functions and what makes a company successful
• Get promoted and be ready for a managerial role
• Transition into a career requiring solid business knowledge
• Be able to perform an industry analysis
• Understand which are the critical success factors in an industry
• Carry out SWOT analysis
• Use Michael Porter's Five Forces model
• Apply Game theory in real-life business situations
• Understand what a competitive advantage is and how to acquire it
• Be able to choose one of the three core strategies: Cost leadership, DIfferentiation, and Niche
• Apply best practices when managing people
• Understand how to recruit, select, onboard, provide feedback, develop, and motivate employees
• Carry out effective marketing research
• Perform market segmentation
• Select the right target client group
• Set up the 4 Ps of Marketing in a coherent way
• Calculate Customer-Lifetime-Value
• Understand financials
• Be able to read and prepare the three financial statements - P&L, Balance Sheet, and Cash Flow
• Perform financial statement analysis
• Calculate cash flows
• Become a master negotiator
• Enlarge the pie for all negotiating parties
• Have experience and be aware of different negotiating tactics