Conversion Tracking for Digital Marketing
Ditulis pada: June 15, 2018
Coupon Details
Conversion Tracking for Digital Marketing, A comprehensive guide to correctly implementing tracking and analytics for all your digital marketing campaigns
Created by Mark Meyerson
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What Will I Learn?
- Understand what UTM Parameters are & how to use them and track campaigns properly
- Setup conversion tracking for all the major advertising platforms - Google, Facebook, Linkedin and more
- Understand what Google Tag Manager is and how to use it for better pixel tracking and event tracking setup
- Learn how to track specific events like button clicks on your site rather then just page views and destination url's
- Utilise current marketing budgets better with better tracking systems
- Gain a thorough understanding of Google Analytics specifically geared towards tracking marketing campaigns
- Learn about tracking for landing pages
- Learn how to install ecommerce tracking and enhanced ecommerce tracking for Google Analytics
- An in-depth look at call tracking and the advantages it brings
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