Market Analytics: Become a Data-Driven Marketing Expert

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Market Analytics: Become a Data-Driven Marketing Expert, Learn how to calculate market segments, create surveys, use pricing techniques, and forecast sales with Excel examples.

Created by Scandinavian Institute of Business Analytics

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What Will I Learn?

• Conduct market segmentation with 4 different techniques and find market segments for their product
• Create surveys and use survey responses in market analysis
• Set prices for products in the most profitable way using 11 pricing techniques
• Make financial analysis with NPV and IRR models
• Forecast sales predicting trends and seasonality effects
• Use Microsoft Excel at professional level
• Use IBM SPSS for automated market segmentation