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Service Design: Designing for Experience Over Time

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Service Design: Designing for Experience Over Time

Service Design: Designing for Experience Over Time, Learn how to structure new service innovations that deliver value to customers and users

Created by Jon Kolko

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What Will I Learn?
  • Analyze an existing service in order to judge its efficacy and value. This provides you with a language of criticism and evaluation.
  • Think about experiences as a series of designed touchpoints. This is a new perspective on products, treating them as part of dynamic ecosystems.
  • Understand how changes in one part of a system impact another part of a system. Systems thinking realizes that ecosystems are complex, and simple causality is hard or impossible to identify.
  • Tell stories of how people experience designed artifacts. The ability to craft narratives becomes one of the most fundamental ways of communicating time-based interactions.
  • Visualize how a person interacts with touchpoints in order to achieve a goal. These time-based visualizations bring narratives and stories to life in accessible, approachable formats.
  • Articulate the value of designing for time-based experiences. This provides you with the ability to sell and evangelize for service based thinking.
  • Create rapid, low fidelity prototypes of experiences. Crafting prototypes of interactions helps show otherwise hidden system boundaries.
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